Discover thousands of collaborative articles on 2500+ skills (2024)

FAQs

Are LinkedIn collaborative articles worth it? ›

Should you bother contributing to collaborative articles? If you're doing it to refine your messaging, share your expertise and add value to the LinkedIn community - while gaining a little bit of extra visibility in the process - then yes, contributing to collaborative articles is a worthwhile exercise.

Click the categories on the right side of the page to explore collaborative articles of a particular skill. Search for skill-related keywords or specific 'how-to' questions in the LinkedIn search bar to find relevant skills page or collaborative articles.

LinkedIn, as a professional networking platform, holds significant SEO potential that can be harnessed to boost your content's visibility. LinkedIn articles often rank highly on search engine results pages, thanks to the platform's authoritative domain and the professional audience it caters to.

LinkedIn articles are known for their vast reach and higher engagement rates. That said, writing a LinkedIn article requires more expertise and is time-consuming. A LinkedIn Post may be a better option if you're not comfortable writing at length or don't have the time to invest in a longer piece.

Two things that work really poorly on LinkedIn: 1) Expert Answers - these are occasional writing prompts on technical questions, with random people having taken up the challenge and writing their often misinformed answers in exchange for a little more career exposure.

So, in answer to our initial question, LinkedIn articles are not dead, but they are different. To maximise the benefits of this format, it's important to incorporate them into a structured plan. Think about the way LinkedIn supports your digital marketing and make articles work as part of your broader strategy.

Participate in LinkedIn's Partner Program

The program pays writers based on the engagement their articles receive, such as views, comments, and shares. To participate in the program, you need to apply and be accepted. Once accepted, you can start earning money for your writing.

An article outlining your expertise allows you to position yourself as precisely that. Candidates could have similar levels of expertise on any given topic. However, from the employer's perspective, the ones who have written a well-researched, competently written article have already proven their knowledge.

What is the difference between a post and an article on LinkedIn? ›

Posts may contain media (for example, photos or videos) and third-party content (for example, URL). Articles are long form, in-depth content that may be distributed to your LinkedIn connections and beyond.

Networking Through Knowledge Sharing

Engaging with Collaborative Articles opens up networking opportunities, allowing professionals to connect through shared interests and expertise.

These services pay off in the long run. Professional profile writers have all the necessary experience to make your LinkedIn profile stand out to hiring managers. These professionals know which keywords to use, how to condense your experience in the most effective way, and how to make your LinkedIn profile really pop.

Once you build an audience on LinkedIn, you can start making money through sponsored posts. That's right – brands will pay you to talk about their product or service to your LinkedIn audience. I've done several sponsored posts recently, for my current audience of over 20,000.