Newsletters on LinkedIn FAQ | LinkedIn Help (2024)

FAQs

How do newsletters work on LinkedIn? ›

A newsletter is a set of regularly published articles on LinkedIn, typically about a specific topic. You can subscribe to a newsletter to receive push, in-app, and email notifications whenever the author publishes a new article in the newsletter. All LinkedIn members can discover, read, and share LinkedIn newsletters.

Newsletters provide a platform for long-form, regular content distribution to a dedicated audience. Articles allow you to establish your professional brand and attract a broader audience through in-depth insights. Posts offer quick updates and engagement opportunities with your immediate network.

All LinkedIn members have access to create a newsletter on LinkedIn. Pages with more than 150 followers and/or connections are eligible to be evaluated for LinkedIn Newsletters access.

When you subscribe to a newsletter, you receive updates in your news feed when the author posts a new article or post. Depending on your settings, you may also receive notifications and an email when the author publishes a new newsletter edition. The newsletter author can see that you are a subscriber.

LinkedIn newsletters provide an incredible opportunity to share insights and thought leadership to a wide and targeted audience. Whether they're published via a personal profile or a company page, newsletters encourage conversation, and subscribers get a notification whenever they're published.

Try to avoid Clipart or other generic stock images. Images with faces and people tend to resonate more with audiences. Choose a clear headline for each newsletter edition that can help your audience understand what your article will be about.

It is also important to consider the newsletter publication frequency and be consistent with the posting schedule. LinkedIn allows you to set your posting frequency daily, weekly, biweekly, or monthly, but you're encouraged to do what you promise and be consistent.

You could get more engagement by adding a few lines of commentary or asking a question in a post when you share your newsletter. In your post description, you could also ask members to subscribe. Keep the length of your Newsletter to between a 5 - 10 minute read.

You can create up to five newsletters as yourself or as a LinkedIn Page. You can also create an unlimited number of editions for each newsletter. To create a newsletter as a Page, you must be a super or content admin of that Page and meet the newsletter access criteria.

You can create a newsletter as yourself or as a LinkedIn Page.

How do I get people to subscribe to my LinkedIn newsletter? ›

The key to success lies in getting the attention of your target audience, convincing them it's worth signing up, and then reminding them to actually go and read the newsletter every time you publish. Pretty obvious. But easier said than done. Unless you use video, of course.

Low engagement on your LinkedIn newsletter could be due to several factors. Consider your content's relevance, timing, and how you engage with your audience. Also, actively promote your newsletter across other platforms and communities to attract more subscribers.

All LinkedIn members can discover, read, and share LinkedIn newsletters.

A LinkedIn newsletter is basically a feed of your LinkedIn content that you curate for your audience. It can include images you've shared, videos you've posted, articles you've written—anything that you can write into a LinkedIn article can be pushed into a link to the newsletter and shared with your audience.

A big difference between publishing a LinkedIn article and a LinkedIn newsletter is that your article is visible to your followers and connections only when they go through the timelines. If they miss the timeline, they also miss your article.