Are LinkedIn articles dead? (2024)

FAQs

Are LinkedIn articles dead? ›

No, LinkedIn articles are not dead. They absolutely have an impact when it comes to branding and marketing, and therefore are worth creating as a part of a content schedule.

It's not an addition really, but an amplification of what you're ALREADY DOING. They're not just a way to share content; they're a strategy to elevate your personal brand, to position yourself as a thought leader, and to create a direct line of communication with people interested in what you have to say.

Writing an article on LinkedIn can help you decide whether you need a professional website. In many ways, LinkedIn can act like your professional website. You can write and publish articles (like a blog), and then feature them on your LinkedIn profile.

They are considered to be the most credible sources of information because they are based on evidence and rigorous research.

**Quality Backlinks**: If your LinkedIn articles contain valuable and relevant information, other websites, blogs, and even news outlets may link to them as references in their own content. These backlinks can improve your website's SEO by enhancing its authority and credibility in the eyes of search engines. 2.

So, in answer to our initial question, LinkedIn articles are not dead, but they are different. To maximise the benefits of this format, it's important to incorporate them into a structured plan. Think about the way LinkedIn supports your digital marketing and make articles work as part of your broader strategy.

In 2024, the platform continues to attract professionals, job seekers, recruiters, and businesses seeking to establish their presence in the digital realm.

People love to read content. So when you create a valuable LinkedIn article and you wonder, “How do I get more views to my LinkedIn Article?” Realize that no one will find your article if you just let it sit hidden in your profile. You have to PROMOTE YOUR LINKEDIN ARTICLE with your network.

Overall, publishing on Medium can be a great way to reach a large audience and get feedback on your work. The ease of use, increased visibility, potential for feature stories, and helpful analytics make it a great choice for anyone looking to grow their readership. Check out some of my most recent articles on Medium.

Can you make money from LinkedIn articles? ›

Once you build an audience on LinkedIn, you can start making money through sponsored posts. That's right – brands will pay you to talk about their product or service to your LinkedIn audience. I've done several sponsored posts recently, for my current audience of over 20,000.

3. Optimal Frequency: As a starting point, posting 2-5 times per week is often recommended. This frequency is enough to keep your audience engaged without overwhelming them.

Plan for content to be relatively concise, between 500 and 1,000 words. Lean into bulleted lists or short sections that make your content easy to consume. Ask for the engagement you want. End your post with a call-to-action, like a question that spurs comments or a request to tag a colleague.

Engaging posts on LinkedIn can lead to increased visibility and valuable backlinks. Crafting shareable posts with embedded backlinks is an art that, when mastered, can significantly elevate your site's presence in search engine rankings.

TL;DR: LinkedIn pages and articles are indexed by Google and displayed as organic search results. To save you the confusion of sifting through content on the topic, we've collected the most important things you need to know about using LinkedIn articles as part of your content strategy.

– Share Relevant Content

You can rank quicker this way, as LinkedIn has a high domain authority. Remember not to duplicate content so that you will not harm your ranking on LinkedIn and Google. The only way to make sure whether your content is duplicated or not is by checking it through a plagiarism checker.

Click Write article button. Click the Manage button in the upper-right corner, then select Newsletters. Click Create a newsletter. Enter a newsletter title, select how often you'd like to publish your newsletter, and add a description.

AI-Powered Insights: Artificial intelligence is no longer a distant concept; it's a present reality reshaping the way we interact with LinkedIn. In 2024, expect to see AI algorithms playing an increasingly pivotal role in delivering personalized insights, recommendations, and analytics to users.

Should you bother contributing to collaborative articles? If you're doing it to refine your messaging, share your expertise and add value to the LinkedIn community - while gaining a little bit of extra visibility in the process - then yes, contributing to collaborative articles is a worthwhile exercise.