Coca-Cola's competitive advantage lies in its brand equity, which is enhanced through integrated communication campaigns including merchandising, licensing, and sponsorship.
Coca-Cola's main competitor is PepsiCo, with a market share of 43.7% for Coca-Cola and 31.6% for PepsiCo in the United States.
Coca Cola has a competitive advantage in terms of product, price, place, and promotion compared to Pepsi.
Coca-Cola's competitive advantage lies in its ability to satisfy customers more than its competitors and continuously serve their customers' wishes.
Coca Cola's competitive advantage is attributed to its new product development, customer orientation, and ability to outperform competitors.
