Everyone has heard of Coca-Cola, and you would be hard-pressed to find somebody who was unable to recognize the iconic white lettering against the bright red background of this global brand. Coca-Cola has been consistently ranked as the top soft drink brand worldwide, with a global brand value of over 98 billion U.S. dollars. Other soft drink brands manufactured and sold by the Coca-Cola Company include Diet co*ke, Sprite, and Fanta. What is often surprising to consumers is that the non-alcoholic beverage giant is also a key figure outside the soft drinks segment. In the United States, for example, the company is also part of the top four brands in the ready-to-drink iced coffee market.
A closer look: the performance of the Coca-Cola Company
The Cola-Cola Company’s revenue has fluctuated globally in recent years, reaching around 46 billion U.S. dollars in their most recent financial year. Almost one third of the Coca-Cola Company’s total revenue was generated in North America in that year, making it their most lucrative operating segment by far. Bottling Investments are the company’s second-biggest revenue stream. Coca-Cola’s advertising campaigns are innovative and memorable - going back to art done by American painter Norman Rockwell, to the iconic polar bears of Christmas advertising. The brand owes a large part of its success story to them. As one way to maintain high revenues, the company has increasingly invested in advertising, spending just over five billion U.S. dollars in recent years.
Comparison: Coca-Cola's biggest rival, PepsiCo, and its performance
The Coca-Cola Corporation, which has been around for over 130 years, and PepsiCo, with roots dating back to 1898, have been long-term competitors for ages. With its market value, the multinational food and beverage company PepsiCo directly follows Coca-Cola in the ranking of the largest companies in the world. Even in the beverage market, which both companies are best known for, Pepsi can't hold a candle to Coca-Cola, reaching a brand value of only approximately 19 billion U.S. dollars. In fact, it's food that is the best performing segment for the company. From what was initially a balanced beverage-to-food ratio, this development has slowly become apparent lately, and is now at roughly 40 to 60 percent. According to PepsiCo's most recent annual report, the company generated a net revenue of approximately 92 billion U.S. dollars worldwide. At the same time, it recorded a net income of around nine billion U.S. dollars. When it comes to advertising campaigns, the two brands also compete. Over the years, both have repeatedly run campaigns in which they make fun of their opponents. From Coca-Cola with the claim "It's a real thing" to PepsiCo with the advertising in which both colas were tasted blind and Pepsi won every time. In this way, PepsiCo tries to assert itself against the cola giant and a constant creative back and forth arises from which both companies benefit.
The beverage industry has been greatly impacted by the rivalry between the two companies, which has encouraged both corporations to innovate and improve their products. Brand rankings list the Coca-Cola brand, for good reasons, as one of the most valuable and recognizable brands worldwide, even though PepsiCo’s net revenue is exactly fifty percent more than Coca-Cola's.
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FAQs
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.
What makes Coca-Cola so successful? ›
Few companies can boast the tremendous success and growth that The Coca-Cola Company has enjoyed for over 135 years. This accomplishment can be attributed to industry-leading advertising, innovation of their products, and delivering a positive brand message.
What is Coca-Cola short summary? ›
Coca-Cola is a carbonated, sweetened soft drink and is the world's best-selling soda. A popular nickname for Coca-Cola is co*ke. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. Coca-Cola was first made in Columbus, Georgia.
What is the main goal of the Coca-Cola company? ›
The Coca-Cola Company purpose remains clear: To refresh the world and make a difference. This purpose is uniquely us. It's why we exist, and it's needed now, more than ever.
What are the 5 important facts of Coca-Cola? ›
Fun Facts:
- The name Coca-Cola refers to two of its original ingredients: coca leaves and kola nuts.
- Coca-Cola was formerly sold as a nerve tonic medicine that “relieves exhaustion”
- White co*ke was invented for a Russian general.
- More than 10,000 Coca-Cola soft drinks are consumed globally per second.
With more than 500 brands available in more than 200 countries, Coca-Cola is the largest beverage manufacturer and distributor in the world, one of the largest corporations in the United States, and one of the most successful brands in marketing history.
What was Coca-Cola made for? ›
Back on May 8, 1886, the world's first Coca-Cola was served at Jacobs' Pharmacy in Atlanta, Georgia. It was the creation of Dr. John Pemberton as a tonic for common ailments. He likely had no idea what was in store for his product, the company, and an industry that would grow into the giant it is today.
How did Coca-Cola impact society? ›
The Coca‑Cola system creates local jobs to make, distribute and sell our drinks that refresh local communities. “We are a global company, operating as a local business. This means we have a major local economic and employment multiplier effect in the communities we serve.
Who is bigger Pepsi or Coca-Cola? ›
Both companies have a large global presence, controlling several hundred brand names each. Since 2004, Coca-Cola Company has been the market leader, according to industry statistics. Pepsi ranks second, followed by Keurig Dr. Pepper.
What does Coca-Cola stand for? ›
The name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published.
The Origin of Coca‑Cola
On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured. Serving about nine drinks per day in its first year, Coca‑Cola was an exciting new drink in the beginning. See the story here of how it all began.
What company owns Coca-Cola? ›
Why is Coca-Cola so addictive? ›
The Sugar. Soft drinks contain large quantities of sugar which, when consumed, causes a 'rush' that is extremely addictive and leads to even bigger cravings. The reward centres of the brain are activated, releasing dopamine and other hormones to create a feeling of euphoria.
Does Coca-Cola have a slogan? ›
Branding Experts Weigh In On Coca-Cola's Newest Campaign Slogan: 'Taste the Feeling' After 17 years, Coca-Cola recently changed their slogan from "Open Happiness" to "Taste the Feeling," as part a new plan to globally unite the company's brands.
What is a Coca-Cola vision statement? ›
Our Vision:
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people's lives, communities and our planet.
What is the general description of Coca-Cola company? ›
The Coca-Cola Company is an American multinational corporation founded in 1892. It produces Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages.
What is the idea of the Coca-Cola company? ›
Coca-Cola's history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains.
What is Coca-Cola company example of? ›
A multinational corporation is an organisation which has its main headquarter in home country and operates with its subsidiaries in two or more countries. Coca-Cola has its main branch in Georgia but has many subsidiaries spread all over the world.
What is the history of Cola? ›
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers.
