Stock Valuations and the “Rule of 20” (2024)

The beginning of a new decade is one of those personal milestones that often prompts reflection and introspection. Where am I in life’s journey? How do I feel about the decade that just ended? What lies ahead?

Investors are no different and may have posed the same questions about the financial markets at the end of last year. Their review of the past decade was quite likely positive and upbeat. Stocks and bonds both had a remarkable run in this period. The S&P 500 index soared by an annualized 13.6% in the 2010s and the Barclays Aggregate Bond index1rose by 3.7% on an annual basis.

U.S. investors in particular were perhaps also gratified to see the dominant performance of their domestic stock market relative to the rest of the world. U.S. stocks generated cumulative returns of over 200% in the last ten years and outpaced stocks in both the developed and emerging foreign markets by over 150% in aggregate2.

As the stock market gets off to a strong start this year, concerns about valuations are now starting to grow. During a year of virtually no earnings growth, how could stocks perform so well? As Price-to-Earnings (P/E) multiples rise, are stocks expensive now or even overvalued?

The symmetry and numerology of the year 2020 brings to mind the good old“Rule of 20”as a useful way to think about these questions. A tried and tested heuristic in the stock market has been derived from the combined levels of the P/E ratio and the rate of inflation. Over the years, markets have shown a distinct tendency to revert back to a sum of 20 for these two metrics.

In other words, the Rule of 20 suggests that markets may be fairly valued when the sum of the P/E ratio and the inflation rate equals 20.

P/E + Inflation = 20

The stock market is deemed to be undervalued when the sum is below 20 and overvalued when the sum is above 20.

This seemingly simplified insight has nonetheless been surprisingly effective. Here are some historical observations3for the Rule of 20.

  • Markets rarely trade at equilibrium, so it’s no surprise that the Rule of 20 is also rarely achieved in precision.
  • The combined P/E ratio and inflation rate have ranged from a low of 14 to a high of 34.
  • Over the last 50 years or so, the average P/E is just below 16, average inflation is 4% and the average sum of P/E and inflation, as expected, is close to 20.

Let’s compare recent valuation and inflation trends against this historical backdrop.

Valuations in the last 5 years have trended higher. The average P/E in this period is measured at 18.1, which is admittedly higher than the 50-year average of 15.8.

However, the upward drift in P/E ratios is rooted in the fundamental drivers of low inflation and low interest rates, and not in speculation or euphoria as some might fear. Inflation in this period has come in significantly below its 50-year average at just 2.0%. Muted levels of inflation have been one of the most remarkable outcomes of this lengthy economic cycle.

As a result, the sum of P/E and inflation in the last 5 years registers at 20.1 which is almost surgically aligned with the Rule of 20. It also provides us with a key insight and takeaway. Higher-than-normal P/E ratios in recent years are being supported by lower-than-average inflation, and consequently, lower-than-average interest rates.

The P/E ratio, both forward and trailing, and inflation rate so far in 2020 are a notch higher than the 5-year average shown above. The average P/E this year is close to 19, inflation is around 2.5% and the sum of P/E + Inflation is just above 21.0.

  1. These levels are only slightly higher than the Rule of 20 norm and still close to fair valuations.
  2. We also attribute this small uptick in the P/E ratio to expectations of higher normalized growth in the second half of 2020, triggered by the recent truce in the trade war and concerted global central bank easing.

Any discussion of valuations or growth at this point would be incomplete without reference to the current concerns about the coronavirus. In this regard, we observe that geopolitical or “geomedical” events rarely have a lasting impact on the markets even though they inflict significant human pain and suffering. At this point, we hold a similar view that the current fears of a pandemic will also pass without meaningful permanent economic damage. We, therefore, believe that our valuation views discussed above in the context of the Rule of 20 still remain intact.

We believe that the U.S. stock market is fairly valued at these prices. We also believe that a U.S. recession is unlikely in the near future based upon the health of the consumer and the job market. We nevertheless remain vigilant to changing sources of risk and guard against them through a focus on high quality investments.

1Bloomberg Barclays US Aggregate Bond index
2Based on the S&P 500, MSCI EAFE and MSCI EM indexes
3Source: Evercore ISI
42020 data is through February

Stock Valuations and the “Rule of 20” (2024)

FAQs

What is the rule of 20 in market valuation? ›

In other words, the Rule of 20 suggests that markets may be fairly valued when the sum of the P/E ratio and the inflation rate equals 20. The stock market is deemed to be undervalued when the sum is below 20 and overvalued when the sum is above 20.

What is the 20% rule in stocks? ›

The rule states that if a stock breaks out from a proper base and gains 20% or more in three weeks or less, you should hold it for at least eight weeks. It's normal for a stock to pull back after breaking out, so don't panic unless the stock starts to give back the bulk of its gains. Only then should you sell.

What is the best formula for stock valuation? ›

The most common way to value a stock is to compute the company's price-to-earnings (P/E) ratio. The P/E ratio equals the company's stock price divided by its most recently reported earnings per share (EPS). A low P/E ratio implies that an investor buying the stock is receiving an attractive amount of value.

What is the formula for stock valuation? ›

A popular valuation metric is the P/E ratio, which divides the stock price by earnings per share. The two key strengths of the ratio are that: it is very simple to understand; and. it can serve as a proxy for future cash flows.

What is the 20% rule in trading? ›

The 80/20 trading strategy means that the minority of trades or market conditions can account for the majority of returns — approximately 80% of gains come from 20% of trades. This principle is about focusing on the most productive trading opportunities.

How to calculate the rule of 20? ›

The rule combines two key factors: the Price-to-Earnings (P/E) ratio and the expected earnings growth rate of a stock. In essence, the fair value P/E ratio should equal the expected earnings growth rate plus 20. When the actual P/E ratio of a stock aligns with this fair value P/E, the stock is considered fairly valued.

What is 90% rule in trading? ›

Understanding the Rule of 90

According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

What is the 3 5 7 rule in stocks? ›

What is the 3 5 7 rule in trading? A risk management principle known as the “3-5-7” rule in trading advises diversifying one's financial holdings to reduce risk. The 3% rule states that you should never risk more than 3% of your whole trading capital on a single deal.

What is the 80 20 rule in the stock market? ›

Allocate 80% of your portfolio to lower-risk assets like index funds and 20% to potentially higher-growth assets like individual stocks. Identify the 20% of your holdings driving the majority of your returns and consider adjusting your portfolio accordingly.

What is the easiest method of stock valuation? ›

Relative Valuation

It involves the calculation of ratios and multiples including price-to-earning ratios with multiples of similar companies. These models are relatively easy and quick to calculate compared to the absolute valuation model. Most investors and analysts start the analysis using this model.

What is the most accurate way to value a stock? ›

Price-to-earnings ratio (P/E): Calculated by dividing the current price of a stock by its EPS, the P/E ratio is a commonly quoted measure of stock value. In a nutshell, P/E tells you how much investors are paying for a dollar of a company's earnings.

What is the most common stock valuation method? ›

The most common way of valuing a stock is by calculating the price-to-earnings ratio. The P/E ratio is a valuation of a company's stock price against the most recently reported earnings per share (EPS).

How to calculate valuation of stock? ›

The formula for valuation using the market capitalization method is as below: Valuation = Share Price * Total Number of Shares. Typically, the market price of listed security factors the financial health, future earnings potential, and external factors' effect on the share price.

What is the best valuation method? ›

More often than not, business valuation professionals use at least two methods when valuing companies, the most common being the DCF method and comparable transactions. These methods are popular because they're widely understood, but also because the underlying numbers are easier to obtain.

How to determine if a stock is undervalued or overvalued? ›

Five measures to differentiate between undervalued and overvalued stocks
  1. Price Earnings Ratio or Earnings Yield. ...
  2. Price to Book Value ratio. ...
  3. EV/EBITDA as a valuation measure. ...
  4. Dividend yield as a measure of undervaluation. ...
  5. Margin of safety of the stock.

How does the rule of 20 work? ›

Rule of 20 - Refers to a secondary hand evaluation methodology when a hand does not have sufficient strength to open bidding using a traditional point count. A player may open the bidding when the High Card Point sum added to the number of cards held in the two longest suits totals 20 or more.

What is meant by the 20 percent rule? ›

In finance, the twenty percent rule is a convention used by banks in relation to their credit management practices. Specifically, it stipulates that debtors must maintain bank deposits that are equal to at least 20% of their outstanding loans.

How often does the market correct 20%? ›

This means, on average, the S&P 500 has experienced: a correction once every 2 years (10%+) a bear market once every 7 years (20%+) a crash once every 12 years (30%+)

What is rule 0f 20? ›

Use the Rule of 20 – which states that you can open the bidding when your high-card point-count added to the number of cards in your two longest suits gets to 20.

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