LibGuides: How to Write a News Article: Headlines (2024)

Headlines are becoming increasingly important in the internet age. Not only do they capture the reader's attention, they serve as source material for search engines. Today a reader is just as likely to come across an article by reading a list of search engine results as by scanning a newspaper page.

Headlines should be clear and specific, telling the reader what the story is about, and be interesting enough to draw them into reading the article.

  • 5-10 words at the most
  • should be accurate and specific
    • City Council to Cut Taxes doesn't mean the same thing as City Council to Cut Budget
  • Use present tense and active verbs, but don't start with a verb
    • Man Skateboards for Homeless
  • Use infinitive form of verb for future actions
    • Convention to Create Jobs
  • Do not use articles - a, an, the
  • Do not use conjunctions like and - you can substitute a comma
    • President Declares Peace, Holiday
  • Should be complete sentences or imply complete sentence
    • Crackdown on Trafficking doesn't tell you who's doing the trafficking and what kind of trafficking
  • Avoid repetition - Headlines summarize; they don't repeat the lede.
    • Rays Win - not Rays Win Final Game of Playoffs
  • Don't use unidentified pronouns
    • They Win Pennant!
  • Avoid clever for clever's sake
    • Rays Flip-Flop On St. Petersburg
LibGuides: How to Write a News Article: Headlines (2024)

FAQs

LibGuides: How to Write a News Article: Headlines? ›

Headlines should be short and preferably snappy. They should come out of information in the body of the text and not present new information. Headlines are usually not in past tense; a headline about a past event is generally in present tense; one about a future event generally includes to (to meet, to decide, etc.)

How to write a good headline for a news article? ›

10 Tips For Writing Headlines That Deliver
  1. Keep It Short & Sweet. ...
  2. Consider The Nuances Of Your Audience. ...
  3. Address A Pain Point Or Need. ...
  4. Remember The 5Ws. ...
  5. Use The 4 U's Framework. ...
  6. Try Numbered Lists. ...
  7. Tap Into Your Reader's Emotions. ...
  8. Leverage Power Words.
Nov 17, 2023

How do you format a newspaper headline? ›

Headlines should be short and preferably snappy. They should come out of information in the body of the text and not present new information. Headlines are usually not in past tense; a headline about a past event is generally in present tense; one about a future event generally includes to (to meet, to decide, etc.)

What 5 key parts should be included when writing a newspaper article? ›

A newspaper article should contain these five main components: a headline, a byline, a lead/lede paragraph, an explanation, and any other additional information. A newspaper article should not include topic or closing sentences.

How do you structure a newspaper headline? ›

The headline generally should tell "who" and "what," and perhaps others of the 5 W's. If more than one deck is used, succeed- ing decks give additional facts. (An exception is the headline for a suspended interest feature story. It should suggest what the story is about, but should not reveal the surprise ending.)

What is a catchy headline for an article? ›

Use Interesting Words

Using words like “new,” “affordable,” “exclusive,” or “profitable” can make the readers feel like the blog or article can benefit them, but only if they click right away and maybe even share the content with others. Interesting words often work best when paired with certain types of headlines.

What is a powerful headline? ›

A powerful headline includes: Active verbs. Concise language. Blend of familiar and unexpected words. Clear benefit for intended audience.

What's the golden rule of writing headlines? ›

A good headline should tell the reader why they should read the piece that follows. It should make explicitly and uniquely clear what value will be gained from the work.

What are the three important rules of headline writing? ›

3 Simple Rules for Writing Headlines that Convert
  • Rule #1: Your Headline Should Communicate Value.
  • Rule #2: Your headline should match the content (and audience)
  • Rule #3: Your Headline Should be Interesting.
  • Keep Experimenting with Your Headlines.

What is the formula for writing a headline? ›

A simple headline formula looks like this: How to [Achieve Result] in [Number] Simple Steps. Naturally, you replace the elements in brackets to fit your content, creating headlines such as “How to File Your Tax Return in 7 Simple Steps” or “How to Fix a Zipper in 12 Simple Steps”.

What not to include in a newspaper article? ›

Facts or statistics can be used to support your points and avoid using your own opinion. Avoid chatty, friendly language in your report as it should be written to inform. Newspaper reports are written in the third person using the names of those involved and pronouns such as 'he', 'she' or 'they'.

What are the 5 W's in newspaper reports? ›

One of the best practices for writers is to follow "The 5Ws" guideline, by investigating the Who, What, Where, When and Why of a story. If you can't identify what makes your story unique and interesting, chances are nobody else will either. Who is driving the story?

How to structure a newspaper article? ›

The most important information about the events should go first. Each paragraph should be on a slightly different aspect of what happened. It should be written in the third person. Explain the background information that is relevant to the story.

How do you write a gripping headline? ›

Headlines that pose intriguing questions, tease a surprising revelation or offer a hint of the unknown can trigger curiosity and entice readers to engage further. Fear or Concern: Headlines that address readers' fears or concerns can grab attention by tapping into their emotions.

What is the best headline for a feature article? ›

Tips for creating catchy headlines:
  • Create intrigue: Your goal is to pique curiosity without giving away too much about the story's content. ...
  • Use powerful words: Words like 'Secret', 'Free', and 'Proven' are known power words, which trigger emotional responses from readers making them more likely to click through.
Jan 21, 2024

How long should a news headline be? ›

Best practice: To avoid getting your head cut off, keep your web head to 8 words or fewer, according to research by The American Press Institute. But online, shorter is better. My personal preference is headlines of 6 words or less, or about 30 characters.

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