How high is the brand awareness of Coca-Cola in the United States?
When it comes to soft drink drinkers, brand awareness of Coca-Cola is at 96% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Coca-Cola in the United States?
In total, 61% of U.S. soft drink drinkers say they like Coca-Cola. However, in actuality, among the 96% of U.S. respondents who know Coca-Cola, 64% of people like the brand.
What is the usage share of Coca-Cola in the United States?
All in all, 61% of soft drink drinkers in the United States use Coca-Cola. That means, of the 96% who know the brand, 64% use them.
How loyal are the drinkers of Coca-Cola?
Around 52% of soft drink drinkers in the United States say they are likely to use Coca-Cola again. Set in relation to the 61% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Coca-Cola in the United States?
In October 2022, about 47% of U.S. soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 49%, meaning at the time of the survey there's some buzz around Coca-Cola in the United States.
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