Capture Strategy Services | Win the Contract (2024)

Conduct Customer and Opportunity Research

Capture starts with a clear understanding of the customer and the opportunity background. We conduct research to determine key influencers and decision makers within the customer organization, and to understand the history behind the upcoming procurement. We work to determine customer pain points and hot buttons as part of the effort to understand the need for the new acquisition and to inform solution development. This data will drive action items in a capture plan and continues throughout the capture lifecycle.

Develop Call Plan

We provide advisory services to help our clients with call planning, marketing and communications, shaping the opportunity, and improving customer advocacy. Red Team uses customer and opportunity information to develop a customer call plan for our client to execute. We advise on messaging and techniques to guide the customer to develop a solicitation to which our client can respond successfully. We provide recommendations for our clients to vet their solution, recommend acquisition approaches, confirm key requirements, and build relationships with the customer.

Refine Win Themes and Strategies

Red Team helps companies maximize their evaluation score by highlighting significant strengths, discriminators, and relevant metrics that address customer pain points and will differentiate their proposal. We identify examples of success and proof statements that will instill confidence in the government evaluator. Our approach and results are not merely facilitation efforts – they have been verified by government evaluation teams as being effective in generating the content they are looking to evaluate.

Perform Competitive Analysis

Our detailed competitive assessment efforts yield the data needed to make meaningful decisions for a client’s capture strategy, teaming approach, proposal win themes, and price strategy. Red Team has a proven, effective, streamlined process for conducting effective competitive analyses. We focus on the most likely competitor strategies and advise on how to combat those strategies.

Assemble a Winning Team

We know how to build a winning team. Our approach is centered on evaluating teaming partners in relation to how a client can maximize their score in the evaluation process and bring the most value to the contract and client post-award. Because of our extensive list of clients and partners, we can often identify teaming opportunities and other teaming partners that our current clients are not aware of.

Determine the Pricing Strategy and Price-to-Win

Lead Capture Management

Red Team can manage and oversee the capture of a specific pursuit by developing the capture plan, identifying a list of activities that need to be taken on to increase the probability of win, and then drive our client’s team to progress the capture of the opportunity. Our experienced capture managers oversee and track all action items related to all capture activities and oversee or participate in all meetings related to a single opportunity. Red Team can perform all capture activities with specialists performing each action or we can operate in a hybrid format where our clients perform some of the capture activities under the leadership and guidance of one of our experienced capture managers.

Review Capture Process and Organization Structure

Our executive consultants can analyze and review a company’s overall Capture Process and Organization for strengths and weaknesses. We offer a detailed analysis of all aspects of process and personnel to provide recommendations for improvement.

Lead Capture Analysis

Red Team offers the service to analyze a company’s core capabilities in relation to an anticipated RFP. We perform an analysis of the RFP’s anticipated evaluation criteria against a company’s core capabilities and strengths and provide a list of gaps and suggested actions to improve a company’s probability of winning.

Make Effective Bid/No-Bid Decisions

Red Team follows an easy-to-integrate process to determine if pursuing an opportunity is worth the investment. Whether you have a long term strategic, must-win opportunity, or it’s a last minute bid and you’re on a time crunch, we customize our bid process methodology to tailor your needs. Our inputs and guidance have led clients to make strategic decisions to include pursuing opportunities when their likelihood of capture is high, and stepping away from opportunities where their win probability is low. We can integrate into our clients’ existing gate review process or we can advise our clients on an appropriate bid review and decision process where decisions are typically made on an ad hoc basis.